Chieftain Yacht Specifications
LOA	15.24m	50.0ft
DWL	13.87m	45.5ft
Bmax	4.33m	14.2ft
DRAFT	3.00m	9.84ft
DISPL	7000kg	15,432lbs

VOLVO OCEAN RACE - MEDIA & EVENT OUTPUT 2005-06

TV

• 1.8+ billion cumulative audience
  
• Monitoring took place in 12 territories from 1st October 2005
• Weekly programming and news produced in-house, fed to major international broadcasters and distributed to192 countries
• 10 cameras onboard each boat feeding live and stored content wherever they were in the world

Press

• Over 17,500 press articles
• Monitoring took place in 12 territories from 1st October 2005
• Over 2000 accredited media visited the race, supplying Race imagery supplied via Reuters to 10,000 picture desks around the world

Internet

• 100 million page views from 3.5 million unique users through the official website, www.volvooceanrace.org
• The average number of unique visitor sessions per day was 70,146
  

Mobile

• 4 million mobile downloads from a new mobile platform pioneered with Ericsson
• Distribution achieved through 15 network provider partners
• Downloads included:
  1,143,579 games
  1,027,956 video downloads
  602,856 race information
  506,721 wallpapers
  318,046 audio
  206,511 blogs
  71,081 tell a friend
  56,315 other

Radio

• Over 4,300 features, delivering over 260 hours of live radio/audio
  
• content, produced to an estimated one billion radio listeners

Port Visitors

• 2.8 million plus visitors passed through the race villages

VOLVO OCEAN RACE MARKET RESEARCH HIGHLIGHTS

• Up to 300% media return on investment in discounted rate card equivalence for sponsors of the race.
• Strongest image associations with “technologically innovative”, “performance”, “world class”, “global”, “adventurous”, “exciting” and “dramatic”.
• High levels of awareness for sponsor brands in key markets.
• 21 percentage point increase in understanding of sponsor’s business beyond the brand amongst audience aware of the race.
• Enhancements of 30-40% in positive brand associations for sponsors.
  Consumer research indicating increase in “propensity to purchase” for brand sponsor product of up to 83% amongst people aware of the race.

For more information please contact florence.irwin@gmail.com

Volvo Ocean Race 2008-2009   The Greatest Sea Adventure In The World Click here for More About The Race...	Media Statistics   Independent research showed that last race had a cumulative TV audience of 1.8 billion. Click here for More Media Stats...
Case Studies   Objectives and Implementation of 2 High Profile Competitors in the 2005-2006 Volvo Ocean Race and the Benefits to their Brand. Click here for Read More...	Hospitality and Networking   Specially design hospitality facilities erected at each stopover and located within the waterfront areas. Click here for More Information...